Feb 18, 2022

Creative Realities, Inc. and Reflect Systems finalize merger and expand End-to-End offering

Creative Realities, Inc. and Reflect Systems announced today that the companies have finalized their merger, which was first disclosed in November 2021. The combined company now operates under the Creative Realities, Inc. brand name and remains listed on NASDAQ as CREX.

The official closure follows just weeks after the two digital signage powerhouses announced they won their first joint customer — a multi-million dollar, national retail project — demonstrating the breadth of their combined offerings. With the brands operating as one, Creative Realities now boasts the largest, scalable end-to-end offering available on the market.

“The opportunity we had to fuse with a company known for its culture, client-centricity, CMS-savvy and strong relationships with the OEM community was more than an example of business compatibility,” said Rick Mills, CEO of the combined organization. “This merger was a deliberate, strategic vision to drive the next phase of digital signage innovation and deliver to the marketplace a united stack of services, offerings and expertise never before seen from a single entity in quite this way.”

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